100% Female Management and 85% Female Workforce
In order to bring about real change, it's necessary to start from the foundation. We carefully vet each of our employees, the majority of whom are women, at least 85%, to guarantee that they are enthusiastic and dedicated to Novita Diamond's objective of delivering top-notch service to our customers. By examining the weaknesses of established brands, Iris fostered a culture of accountability and empowerment among her female workers. Unlike conventional male-dominated management that disregards valuable customer insights and ideas in favor of arbitrary decisions, at Novita, anyone is empowered and encouraged to speak up and have a say in shaping the company's direction.
Our unique management approach has already set us apart from the competition and contributed to our success. During the early days of Novita Diamonds, the female staff, with the support of Iris, made a collective decision to only sell lab grown diamonds Hong Kong. These lab grown diamonds offer exceptional value to our customers, enabling them to purchase higher quality and larger lab grown diamonds HK, while also being environmentally friendly and ethically produced without any use of slave labour.
With our philosophy of empowering women employees, Novita Diamonds has been able to concentrate on meaningful and impactful areas. While many traditional jewelry stores spend a lot of money renting high-profile locations to attract customers, Novita Diamonds takes a different approach. We provide a simplified and focused online shopping experience, and limit our appointments to tranquil and relaxed locations, allowing our highly passionate female agents to excel at guiding customers towards the right purchases without any upselling or pressure. Our inclusive decision-making philosophy also applies to the creation of new ring and jewelry designs. By collectively participating in the design process, testing, and final approval, our female workforce ensures that all new designs are practical and bring value to our customers.
We are confident in our workforce and management approach, which is why we will continue to prioritize and hire a majority of women, keeping our competitive advantage and focusing on the customer experience.