Our Story | Novita diamonds

At Novita Diamonds, we are dedicated to providing our customers with beautiful, high quality lab grown diamond jewellery using diamonds that are ethically sourced, conflict-free, and jaw-droppingly gorgeous. We believe in this innovative new business and at the same time, providing our customers with the opportunity to purchase their dream piece of jewellery without having to spend a fortune.

We have chosen the name NOVITA from its Latin meaning “new”. Our lab grown diamonds have been created using groundbreaking new technology that resulted from a sustainable and ethical option to mined diamonds.

Our Beginnings

We are a family of jewellers, gemmologists and designers with a combined industry experience of more than 40 years. Throughout the years we have received great satisfaction from seeing couples being able to get their dream ring. Unfortunately most people’s dream ring is out of their budget and they need to sacrifice size and quality and they had to end up settling with a diamond that was not what they had originally hoped for. It was for this reason that NOVITA was born. We wanted everyone to get their dream ring they have always wanted without it costing an exorbitant amount of money. Lab created diamonds was the perfect solution to give couples their dream ring, with money still leftover to put towards other important things (a deposit on a house, holidays, cars, investments etc) Our family is pleased to take all of its decades of experience into what is a fascinating new invention!

After much thought, we decided to move from bricks and mortar jewellery stores to having an online presence with a user friendly website. This way we are able to keep our overheads much lower and pass on the savings directly to the customer. We are very proud of the high quality of our jewellery so we have opened showrooms in Sydney, Melbourne, Perth and Adelaide with the US, Canada and Europe to follow. Customers are encouraged to visit one of our showrooms to inspect our stunning lab grown diamond jewellery pieces.

Which Countries Does Novita Diamonds Currently Have Showrooms In?

World showroom map

We cover 16 locations across 9 countries, you can find our showrooms in any of the following countries: Hong Kong, NZ, Australia, UK, Germany, Spain, Singapore, South Korea and Malaysia.
The success and acceptance of Novita Diamonds spurred our international expansion. After sweeping across Australia and New Zeeland, our brand found new homes in the UK, Germany and Spain. The growth continued as we marched into Asia, setting up showrooms in Singapore, South Korea, Hong Kong and Malaysia, becoming a household name for affordable, lab grown diamond jewellery. Plans are also in place to venture into the US and Canada, as we continue to realise our mission of making dream rings accessible to everyone, everywhere.

Today, Novita Diamonds stands as a testament to Iris's vision of affordable luxury, powered by sustainable lab grown diamonds in Hong Kong, and we are delighted to bring our vision to the rest of the world.

Our Products

We use the finest lab grown diamonds in the world, sourced by our team of gemmologists and diamond experts. We are one of the pioneers for lab grown diamonds in HK and the world. The decades of experience reflect in the quality found in all our jewellery!

Thanks to our lab diamonds, you can get more for your money, and afford your dream ring or other piece of jewellery without breaking the bank. There is no need to buy smaller diamonds or lower-grade stones – our diamonds are guaranteed to be the best quality!

The quality of the diamonds used in our jewellery is identical to that of earth mined diamonds, having the same hardness, that is everlasting and can be passed down through the generations. We manufacture our jewellery to the highest standards in the world and we pride ourselves on our attention to detail. We hope to continue building our brand – and providing our customers with the finest lab grown diamond jewellery in Hong Kong and the world.

Charity Partnership

To extend these ideas beyond Novita Diamonds, we are having a partnership with Dress For Success! Dress for Success helps disadvantaged women face their job search with the confidence, clothing and tools to get hired. The work of Dress for Success is more critical than ever, providing job-ready programs and services that help women ensure their economic stability through the pandemic crisis and into the future.

25% of sales from Novita Diamond’s selected stud and pendant will be donated to Dress for Success to help support women into employment. We believe that empowered women can achieve anything they put their minds to and should feel free to celebrate their wins by rewarding themselves with beautiful jewellery, helping them feel confident and powerful!

Join Novita Diamonds and Dress for Success in the fight to preserve economic equality and progress for Australian women. Shop our #DFSPOWERPIECE


WWF and Novita’s Partners in Purpose

At Novita Diamonds Hong Kong, we are not only committed to breaking away from the unethical and harmful diamond mining industry, but also to preserving the environment and its inhabitants. In line with this, we have established a partnership with Dress for Success, a remarkable charity that has delivered tangible outcomes.

We are thrilled to be able to offer support to marginalized women and are eager to do even more. That's why we are proud to have teamed up with WWF, a global organization with even greater aspirations.

Our participation in WWF's "Partners in Purpose" program allows us to make a direct impact in restoring and rehabilitating wildlife, such as koalas and other marsupials. With a massive following of nearly five million supporters worldwide, WWF is working hard to "prevent the extinction of endangered plants and animals."

Just like our successful collaboration with DFS, we are thrilled to be a part of WWF's 'Regenerate Australia' initiative and are eagerly looking forward to seeing the results.

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