Diamond simulants must read
Nov 04, 2021
After Proposing
Diamond simulants must read
A large number of companies sell simulated diamonds but they are not clarifying or disclosing to customers that they are not actually buying real diamonds but instead they are buying cubic zirconia stones, which are pretty much worthless. Our duty, as a member of the jewellery industry, is to bring this to the attention of couples on the brink of starting a new phase of their lives. We want to help prevent them from making a mistake that will have cascading adverse effects down the track.

They are not real diamonds 

These companies use misleading words to try their hardest to convince you that they sell real diamonds instead of what they are actually selling, simulated diamonds, which in itself is a fancy term for the material Cubic Zirconia. So why are these companies trying so hard to mislead their customers? Unfortunately, sustained deception-based marketing is vital for their business model to survive. They will liberally apply phrases and descriptions throughout their sites and promotional materials specific to real diamonds like 'eternal' or 'sparkling', which don't apply to cubic zirconia.
Cubic zirconia is significantly cheaper than diamonds, almost bordering on being worthless. For example, a 1 Carat Diamond lab grown diamond  is more than 1,500 times more expensive than a 1 Carat Cubic Zirconia, and the difference only increases exceptionally with carat size.  

The real value of cubic zirconia stones becomes evident, which is next to nothing, which many people, unfortunately, find out when trying to resell. The setting itself might carry some value, while the cubic zirconia, like any other diamond simulants, is always discarded.

Nothing can replace a diamond

Unlike simulated diamonds, all diamonds have an eternal brilliance and are often passed down as precious heirlooms with priceless emotional significance. Simulants are not something suitable to leave to the next generation as they contain no intrinsic value. Cubics (the jewellery trade lingo for zirconia), and other simulants, are mass-produced and cut and polished autonomously by machines to minimize costs as much as possible. On the other hand, each diamond is cut and polished by hand and finally inspected meticulously by master craftsmen to bring out the brilliance that diamonds are known for.
And ultimately, a diamond simulant ring can never last long enough to be considered as an inheritance. Cubic zirconia stones are prone to chipping and scratches. Even worse, they are porous, easily identifiable under magnification. The porosity is highly detrimental to its lifespan, as any contact with everyday materials like hand cream, lotions, or sunscreen will penetrate and settle into the pores, which, over time, result in the diamond simulant becoming significantly dull and lifeless.
Diamond simulants must read

In summary, a simulant will look nice for about a month when used regularly, and that's it. With age, it will become increasingly unattractive as it accumulates damage and dirt. In contrast, diamonds will resist wear and never dull due to being the hardest natural material known to man, and any dirt that settles can be easily washed off with a gentle bath. Diamonds will always outlast any of its cheap knockoffs. 

Diamonds are in a league of their own and deserves their place as the jewels that signify eternal love, beauty and brilliance. Naturally, some businesses will try their hardest to capitalise on the appeal of diamonds by marketing simulants using clever wordings and low prices to mislead customers. Suppose they can convince customers that they are buying 'something like a diamond' or, even more shamelessly, 'a genuine alternative to diamonds'. In that case, they will have succeeded in their mission to dupe unsuspecting customers. As we have discussed, these statements are completely false as simulants are nothing like a diamond; it's like comparing silver cutlery with plastic ones; the former retaining their value and often passed down generations while the latter is almost always discarded after use. 

As a now educated customer, you will be able to tell the difference. Do not comprise in the matter of love and make a potentially embarrassing blunder to commemorate the start of an otherwise beautiful relationship.
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